Legal

Privacy Policy

Last updated: February 2026

Overview

Rochester Realty Inc. ("we", "us") respects your privacy. This policy explains what personal information we collect through this website, how we use it, and the choices available to you. We handle personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

Information We Collect

When you submit a form on this site, we may collect:

  • Your name, email address and phone number
  • The property address and details you provide
  • Your selling or buying timeline and any notes you share
  • Technical and campaign information such as the page you arrived on, referring website, and advertising parameters (for example UTM tags, Google Click ID or Meta Click ID)

How We Use Your Information

  • To respond to your request and prepare the information you asked for
  • To contact you by phone, email or text about your enquiry
  • To provide real estate services and relevant market information
  • To measure the performance of our advertising and improve this website

We do not sell your personal information. We do not share it with third parties except service providers who help us operate this website and communicate with you, and only to the extent needed to perform those services.

Consent

By submitting a form, you consent to being contacted about your enquiry. You may withdraw your consent to marketing communications at any time by replying to any message with "unsubscribe" or by contacting us directly. Withdrawing consent may limit our ability to provide certain services.

Cookies, Analytics and Advertising

This website uses cookies and similar technologies, including Google Analytics, Google Ads and Meta advertising tools, to understand how visitors use the site and to measure advertising results. These tools may collect your device and browser information, pages viewed, actions such as form submissions, approximate location, and advertising identifiers (for example a Google Click ID). This information is shared with Google LLC and Meta Platforms, Inc. for measurement and advertising optimisation. Google's use of data is described at business.safety.google/privacy.

Visitors in regions where consent is required — including the European Economic Area, the United Kingdom, Switzerland and Quebec — are shown a cookie banner before these advertising and analytics cookies are used, and can accept or reject them. You can change or withdraw your choice at any time using the link in the footer, or by clearing cookies in your browser. Disabling cookies may affect some site functionality.

Data Retention and Security

We retain personal information only as long as necessary to fulfil the purposes described above or as required by law and professional obligations. We use reasonable administrative and technical safeguards to protect personal information against loss, unauthorized access and disclosure.

Your Rights

You may request access to the personal information we hold about you, ask that it be corrected, or ask that it be deleted where we are not required to retain it. We will respond to your request within a reasonable timeframe.

Contact Us

Questions about this policy or your personal information can be directed to:
Stephen Rochester, Rochester Realty Inc.
StephenR@royallepage.ca
(647) 676-5375